Final Fantasy XIV's New Twitch Campaign

Over the past year or so I've participated in several Twitch campaigns sponsored by CCP Games. The goal of the campaigns is simple. Help streamers of EVE by boosting the number of accounts watching along with increasing watch time. After awhile I just ignore the campaigns unless something unusual happens.

My Inventory Page currently

Like today. Final Fantasy XIV has a new Twitch campaign that doesn't just involve watch time. 

We are excited to announce a new Twitch Support-A-Streamer campaign! A familiar frosty friend with purple accessories is making its debut, just in time for the Starlight Celebration in-game event on Monday, December 16!

Players will be able to obtain the Snowstreamer mount, along with 50 aetheryte tickets, by purchasing or gifting three Twitch subscriptions while watching eligible FFXIV channels during the Starlight Celebration campaign period.

Campaign Duration

From Monday, December 16, 2024 at 12:00 a.m. (PST) to Tuesday, December 31, 2024 at 6:59 a.m. (PST)

Campaign Rewards

Purchase or gift three (3) Twitch subscriptions while watching any channel streaming FINAL FANTASY XIV Online and receive an item code via your Twitch notifications for the following combined rewards:

• Three (3) Twitch Subscriptions: Fifty (50) Aetheryte Tickets and the Snowstreamer Bell.

Throwing money at a company (Twitch gets its cut) to get a mount? FFXIV has a long history of doing such. Perhaps one of the most famous is the Butterfinger mount from 2021. Buy $5 of Butterfinger products, snap a photo of the receipt, and score a chocolatey new mount. In fact, the mount returned as a Twitch reward which I managed to snag. More recently, FFXIV did a promotion for the Mountain Zu mount, which probably cost a a bit more.

I think a lot of the outrage over the promotion is players are used to items received from Twitch drops usually are free, ignoring any costs of leaving a Twitch stream open for a few hours. The other part of the outrage is the effective cost of the mount. I already have the snowman mount from when the event originally ran in 2020. The Twitch mount is just a reskinned mount replacing the color red with purple and is available in the cash shop for $12 (or $8.40 during the current sale). Three subs is either $15 or $18 (I'm not sure which) and 50 aetheryte tickets doesn't make up for the value difference. Trust me, I go out and farm for aetheryte tickets every week.

Perhaps we should keep an eye on the latest campaign. If successful, I bet more game companies will shift to rewarding Twitch subscriptions.