Gemini is getting much better with providing me with news so I'll just use part of the output the AI provided yesterday.
How the Leak Occurred: Following routine maintenance, Steam’s API briefly removed privacy barriers protecting backend achievement lists. Automated tracking databases and aggregators—most notably Exophase—regularly poll the API for new data. Because the backend suddenly returned the private data as public, Exophase automatically indexed and displayed the full achievement sets for various AppIDs, many of which had not even been formally announced or given public store pages.
Exophase owner Mike Bendel clarified that this was not a malicious security breach or targeted hack, but rather an error on Valve’s end where private attributes were unintentionally exposed to standard API queries.
The list was pretty extensive, but the one game I'm focusing on today is Squadron 42. I didn't head down the rabbit hole to find out details about the SQ42 achievements themselves. I think the bigger story outside the Star Citizen fandom is that the achievements exist in the first place.
First off, Squadron 42 is not vaporware. I don't think anyone can now argue that the news was just another CIG's marketing department effort to deceive its customer base as part of a decade-long scam. I wrote back in June about the possibility of CIG including Steam as part of the launch of the game.
Instead, I see the event as a kickoff to marketing the game to people outside the Star Citizen community. My big prediction is the announcement that CIG will sell the game on Steam and that players can begin pre-ordering Squadron 42 at that time on both Steam and the traditional RSI website. Since I am assuming a Steam launch, CIG would need to follow Steam's policies. These policies include having a "Coming Soon" page up for a minimum of two weeks before buyers can press they buy button. Steam also requires a build review to ensure the game boots up properly and doesn't contain malicious files.
These Steam requirements explicitly details that Valve requires 3-5 business days to review the store page and a separate 5 business days to review the actual game build. I really don't see CIG setting things up ahead of time and stepping on their big announcement. CIG probably will also want to avoid the launch of GTA VI so I imagine a launch window of June or July 2027 would work well in also meeting all of Valve's requirements to list the game on Steam.
I posted the minimum requirements but apparently CIG is way past doing as little as possible.
Second, not everyone possibly diverted to work on SQ42 was taken from Star Citizen development. CIG needs to integrate their backend systems to work with Steam's. Honestly, that's another reason Chris Roberts may have purchased Turbulent. The Canadian-based subsidiary has worked on CIG's websites, including the cash shop, since 2012. Keeping that activity within the company probably was attractive to Roberts' famously controlling mindset. The fact the work is probably being performed in lost-cost Quebec instead of a high-priced location like the United States is also a plus in saving money.
Third, the move has caught a surprisingly large number portion of Star Citizen customers off-guard. And I consider 10% a surprisingly large number. So many white knights and other hard-core backers have compared the Star Citizen project to Rockstar games (first Red Dead Redemption 2, currently Grand Theft Auto VI) that the attribute the power, size, and wealth of Rockstar Games. And if one looks, RDR2 and the GTA games on PC are all on Steam.
Sorry folks, but CIG does not have the money to conduct a traditional marketing campaign like a major studio. The reason CIG reached out and received outside investment in 2018 was because the company needed $46 million to advertise the 2020 launch of Squadron 42. But with a cumulative net position of $27.1 million at the end of 2024, CIG only had a 2-month cash reserve.
Thus, an earned media marketing campaign is called for. Avoiding periods where everyone will disregard SQ42 to talk about GTA 6 is one obvious move. The other is to sell through Steam. An actual no-brainer but I've seen some think the idea is horrible.
I've believed for a couple of years now that the latest CIG could launch Squadron 42 was the summer of 2027. The news about the leak shows that Squadron 42 is close to a state to release to the public. While I believe the game is still not ready, I now believe the work is the typical polishing up done by game devs as the game gets closer to release. I really, really hope the game is not in a state to induce panic. But given CIG was incorporated in California on 10 April 2012, the lack of a track record of successful game launches may leave some to wonder if Squadron 42 is solid.













