|Rank||Prev Week||Game||Score||Hours Played|
|1||1||World of Warcraft||57.5||54,307|
|2||3||Star Wars: The Old Republic||8.6||8,160|
|4||4||The Secret World||4.5||5,016|
|7||8||Lord of the Rings Online||3.3||3,106|
|10||NR||Need For Speed World||2.5||2,390|
|11||12||Star Trek Online||2.4||2,252|
As expected following the Guild Wars 2 beta weekend, Sunday saw the amount of time spent playing MMORPGs by the Xfire community drop 12.3%. The three games benefiting most from the returning traffic in percentage terms were Guild Wars (+219.7%), APB: Reloaded (+31.1%) and Need For Speed World (+28.6%). The gains allowed Guild Wars and Need For Speed World to re-enter The Digital Dozen. The big loser last week was The Secret World wich saw a decline of 15.1%.
Fighting the trend: The Secret World saw a 15.1% decrease in playtime Sunday despite the fact that Guild Wars 2 is no longer running betas. I attribute this to the fact that the free 30-days of playtime for purchasing the game expires for those who played at launch on Thursday. This drop-off occurred for both Star Wars: The Old Republic and Tera. Funcom is fighting the trend with the release of TSW's first content patch today followed by a first month celebration weekend from 3 August to 7 August.
A big fall: Speaking of Tera, the game has fallen out of the Digital Dozen less than three months after launch. Since its high point on 6 May, the game has seen a 78% decline in hours played by the Xfire community.