Monday, December 5, 2022

A Messaging Battle

Sometimes I feel sorry for CCP's game devs. They work hard to put together an expansion like Uprising. Players received new ships, updated graphics, new types of ship decorations not tied to the cash shop, and an overdue update of the factional warfare system. As expected after an expansion, player activity increased.

Of course, the haters and bitter vets on places like the EVE Online sub-Reddit couldn't admit that CCP did anything positive to increase player interest. Instead, the causes were giveaways like free game time and a login campaign. Nothing to do with all the improvements CCP's game developers put into EVE

Then we get to the other extreme.

Look, I realize Hilmar's tweet was not intended to engage with EVE players. The target of the head of Pearl Abyss' largest western studio was our overlords in Anyang and investors interested in Pearl Abyss stock. EVE players don't deal in questionable statistics like Daily Active Users. To EVE players, the number of people actually playing the game at the same time they do is a lot more important. If the leadership of CCP wants to engage with their player base over activity, they need to discuss statistics like Peak Concurrent Users (PCU) or Average Concurrent Users (ACU). 

From now until Pearl Abyss' Q4 2022 investors call sometime in February 2023 I'll look at several statistics from inside EVE Online to determine which side is correct, the haters or the white knights. I might even post some of them if real life gives me a chance. Right now, I think the white knights are in the lead. Hopefully that is not an unhealthy dose of copium and the positive trends I see will continue until EVE's next major expansion. 

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