Wednesday, February 5, 2014

New Players: Asakai Vs B-R5BR


The word is out that a few people decided to try EVE Online after the Battle of B-R5RB took place last week.  Mabrick has already taken a quick look at the number of new characters created since the 21-hour battle and the resulting publicity in the mainstream media.  But HVAC Repairman, currently writing a column for Crossing Zebras, tweeted wondering how the Battle of B-R compared with the number of new players attracted to EVE by the Battle of Asakai.  While only CCP knows the true numbers after a week, we can look at the new characters created graphs on Eve-Offline.net and gather the data from the page source code.




The nice fact about the two battles is that the both took place on 27-28 January, just one year apart.  So in the graph above, I compared the total number of characters created each day, with the data displayed below.  I took the period one week before each battle and one week after.  The results surprised me a little.

Comparing 2013 to 2014, the number of characters created between 20-26 January was 37% higher (26,971 vs. 19,643) in 2013 vs. 2014.  However, that number flipped after the battle, with the publicity of B-R5RB seeing over 54% more characters created from 29 January - 4 February than the previous year following the Battle of Asakai.

But that number doesn't tell the whole story, as the effects of B-R were much greater than those of Asakai.  In 2013, Tranquility witnessed the birth of 65.7% more characters in the week following the big battle as compared to the week before.  In 2014, the number was a staggering 251.3% more characters created in the week following the battle in B-R than in the week before the fight.

With over 69,000 characters created in 7 days, it's no wonder people are noticing the influx of new players.  But while this is a promising development for CCP, most of the new players are still on a 14- or 21-day trial account.  We probably won't know the full effects of the battle for a month or two when we can see the effects on the concurrency numbers.  Unfortunately CCP stopped their frequent release of subscription numbers in 2012 so the activity numbers are all we will have to judge whether the Battle of B-R5RB had a lasting impact not only on null sec politics but on the makeup of the EVE player base as well.

1 comment:

  1. I was hoping you would come 'round with a blog post on this, good stuff.
    Looks like CCP learned from Asakai and did a better job capitalizing on the generated content.

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