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Monday, March 21, 2022

The End Of The Prospector Pack ... Almost

Last Friday evening my time, CCP removed the Prospector Pack from the EVE Online cash shop. I thought I'd record CCP Swift's post on the official forums for reference in the future.

Capsuleers,

We hear your concerns about the Prospector Pack.

As all EVE players know and remember, being a new pilot in New Eden has many challenges. Some players are lucky enough to make their way into player corporations quickly, where they are shown the ropes and supported by our veterans. For others, however, this path can be hard to find or feel intimidating, so they go it alone. We’ve spent much of 2020 and 2021 devoting resources to researching these players and trying to find ways to help them through early content barriers. Recently, we added a whole new chapter dedicated to mining in New Eden to the New Player Experience (NPE), as well as a new tutorial on Invention and T2 Production to our regularly updated EVE Academy.

Part of our experimentation in the new player journey has included the introduction of various packs and sales that give new players strong but limited options to jump forward and catch up with their peers. The destroyer-themed starter packs showed that there is not only an appetite for this kind of option but that these pilots transition into bona fide EVE players; they have aspirations, desire to interact with others, and contribute to EVE’s thriving ecosystem – they become tenured and impactful citizens of New Eden.

The prospector pack expands this concept to offer a more significant upgrade for young pilots in theme with our updated Mining NPE. We hear your worries about the continued escalation of this kind of sale and want to reassure you that our design will remain directed towards new players finding their footing in New Eden.

Economic impact and the integrity of the player economy are a top priority. We have limited this pack to one per account and are closely monitoring its effect on the player market. One of the topics for Fanfest is a new project that we’re in the middle of developing, that will transform these and any future packs - a paradigm where packs of this type will be supplied by players, ensuring that any ship we offer to new players through sales, will have origins from actual player work in New Eden: Made for new players, by veterans. This feature will also not only supply each ship from the player base but allow the community to influence which ships will be put in these packs. Additionally, the CSM will now have a quarterly meeting to discuss specifically these types of packs and other commerce topics. Not only to be in the room and have discussions on future packs but also to share feedback that the community desires.

On that note, we have removed the Prospector pack from secure.eveonline.com until this program is in place, intending to introduce a career-entry level option for mining in the future.

I should add that as of 0600 UTC today, the Prospector Pack was still on sale on Steam. So the pack isn't quite dead yet.

On Friday, I stated that a protest on Twitch was not going to change CCP's mind about selling the Prospector Pack. I stand by the statement. I am reminded of an infamous leaked email from CCP CEO Hilmar Veigar Pétursson in June 2011 at the start of the famous Summer of Rage. I think the key paragraph fits today's situation.

Currently we are seeing _very predictable feedback_ on what we are doing. Having the perspective of having done this for a decade, I can tell you that this is one of the moments where we look at what our players do and less of what they say. Innovation takes time to set in and the predictable reaction is always to resist change.

Things like the open letter from the CSM and the Twitch Blackout protest are just talk. What does CCP react to? When players begin to vote with their wallets. Back in 2011, the result was a layoff of 20% of the CCP workforce. I have to believe something similar happened over the past week. A wave of players unsubscribing combined with a lack of sales for the package would definitely result in pulling the promotion quickly. And after what happened in the fourth quarter of 2019 after the developers allowed Blackout to run too long, upper management possibly is more open to reacting to a situation before it festers into a large loss of revenue.

I have to make one more comment. I realize last week I wrote I wanted CCP to wow me with news at Fanfest of new services. But this section of CCP Swift's response makes me worried.

One of the topics for Fanfest is a new project that we’re in the middle of developing, that will transform these and any future packs - a paradigm where packs of this type will be supplied by players, ensuring that any ship we offer to new players through sales, will have origins from actual player work in New Eden: Made for new players, by veterans. This feature will also not only supply each ship from the player base but allow the community to influence which ships will be put in these packs.

I can see this effort going horribly wrong with plenty of player backlash. On the other hand, this could wind up a play-to-earn feature not involving NFTs. That would be good, right?

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