Friday, August 16, 2019

Novator Partners, Hilmar Pétursson Invest In Lockwood Publishing

I thought with the sale of CCP Games to Pearl Abyss, I was finished writing about Novator Partners. The English private corporation, owned by Iceland's richest man, Thor Bjorgolfsson, specializes in telecommunications, pharmaceuticals, and financial services.  Novator was also the largest investor in CCP Games, with the Icelandic game company being one of the few assets Thor retained following his bankruptcy as a result of his role in the Icelandic banking collapse in 2008.

According to published reports, Novator is back in the gaming business. Lockwood Publishing, makers of the social mobile game Avakin Life, recently completed a round of investment funding which disclosed some interesting investors. In addition to Novator, CCP Games' current CEO, Hilmar Pétursson, also invested in the company. According to, Former Unity CEO and co-founder David Helgason was also named at chairman of the board. reported that Helgason invested additional money on top of his initial investment made in 2017.

What is Avakin Life? From the little I know, it looks like Second Life. The description on the Avakin Life website:
Avakin life is free to play 3D mobile app with a huge online virtual community where you can customise your avatar with the hottest fashion trends and hairstyles, make friends, chat, customise your own apartments, visit amazing social spots, listen to your favourite music and own the dance floor with hundreds of dances and poses right at your fingertips!
I was looking for a video to explain Avakin Life more. I think the video for the official Avakin Life YouTube channel might explain the game best.

I'm not advertising the game, as I not only do my best to avoid all things Facebook, but urge everyone else to do the same. But I do think that the largest institutional and individual shareholders in CCP Games before the sale to Pearl Abyss, a studio known for producing a hardcore sandbox MMORPG, putting their money into a studio that produces a social, Second Life-type game is quite amusing. Then again, with over 1 million daily average users, I can't really blame them.

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