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Friday, September 1, 2023

Cloud Imperium Games Posts $3 Million In Sales In August 2023

In August, Cloud Imperium Games, makers of Star Citizen and Squadron 42, earned $3 million in sales according to a API used by a fan-created website that tracks sales. The total was a 39.8% year-over-year decrease in sales compared to August 2022's $5 million in sales. So far in 2023, CIG has recorded $61 million in sales, a 12.4% decline compared to the first eight months of 2022's $69.6 million.

Overall, CIG has raised $679.9 million from confirmed sources (the funding page & the 2021 financial report). The income breaks down as follows:

  • Sales/Pledges: $600.9 million (through 31 August 2023)
  • Subscriptions: $27.8 million (through 31 December 2021)
  • All other sources: $54.2 million (through 31 December 2021)

In addition, CIG received $63.25 million in investor funding in 2018 and 2019, bringing the total confirmed funding of the project up to $746.2 million.

August marked the fifth consecutive month that CIG sales have declined year-over-year. But that level of sales decline does not mean the UK-based company will suffer a year-over-year decline in sales from 2022 to 2023. The last time CIG faced that lengthy of a decline was a 6-month streak from March 2021 to August 2021. For all of 2021, year-over-year sales increased from $78.8 million in 2020 to $86.4 million in 2021.

The one concern I have about the sales decline is the effect on CIG's operational cash reserve. How much has CIG dipped into the bank in order to make up the shortfall? And how much of an increase was CIG leadership expecting in sales in their plans? Back in February I estimated CIG needed an increase of between 13.2% to 18.5% over 2022's total of $113.6 million. But that estimate was made before the purchase of Turbulent in July. At this point I'm not sure about CIG's financial situation because the spending side is pretty opaque at this point of time. We may not know that information until December 2025.

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