Tuesday, August 5, 2025
Quick Thoughts On The Patch Notes Before Jumping Into Dawntrail Patch 7.3
Monday, August 4, 2025
EVE Online's Global PLEX Market - July 2025
![]() |
| Cash shop (gold) and NES (rust) sales events in dotted lines |
The number of sell orders on the global market went from none in the beginning to 230 orders for 465,000 PLEX early on 1 August. Also, the number of contracts including PLEX declined from 600 to 510 when I looked late on 3 August. PLEX is still used for major transactions when players need to avoid rather large transaction and sales taxes.
At the end of June, we tested bundling longer Omega subscriptions with PLEX. The design is inspired by one of the frequently requested features. The experiment was targeted, but we observed solid conversion and got good feedback, so now we’re scaling it up. New bundles will be available globally for two weeks (not through resellers, though), allowing us to gather more data and reactions. [emphasis mine]
This marks another step in moving away from discount-chasing and FOMO cycles. We want to reward longer-term commitment with genuine value, and at the same time, ease pressure on the in-game PLEX float and trading. This will make more of it available to players who play for free, or for things like war funding, ship replacements, and, again, fun.
Friday, August 1, 2025
Cloud Imperium Cash Shop Sales Up 73.7% In July 2025
![]() |
| Cash shop sales in July |
- Sales/Pledges: $851.9 million (through 31 July 2025)
- Other cash shop revenue: $2.3 million (through 31 December 2023)
- Subscriptions: $39.5 million (through 31 December 2023)
- All other sources: $82.6 million (through 31 December 2023)
![]() |
| New account creation is way up |
While not as high percentage-wise as June's increase, last month's 53,255 new accounts created represented a 42.9% year-over-year increase over July 2024's 37,257 accounts created. For the year, new account creation is up YoY by 6.5% to 319,239. The game is currently on pace to have a year-over-year increase in accounts created for the first time since 2022.
Wednesday, July 30, 2025
Happy EVE Is Dying Day - 2025 Edition
Today is a momentous day in the history of EVE Online. On this day in 2003 a user declared for the first time that EVE is dying on the official forums. And since the statement is still on the internet, it must be true.
![]() |
| The first EVE is dying post |
In fact, the post was so important to the history of EVE that CCP included a copy of the post in the EVE Online 20th Anniversary Collectors Edition.
Tuesday, July 29, 2025
The UK's Online Safety Act Marches Forward
The Online Safety Act 2023 (the Act) is a new set of laws that protects children and adults online. It puts a range of new duties on social media companies and search services, making them more responsible for their users’ safety on their platforms. The Act will give providers new duties to implement systems and processes to reduce risks their services are used for illegal activity, and to take down illegal content when it does appear.The strongest protections in the Act have been designed for children. Platforms will be required to prevent children from accessing harmful and age-inappropriate content and provide parents and children with clear and accessible ways to report problems online when they do arise.The Act will also protect adult users, ensuring that major platforms will need to be more transparent about which kinds of potentially harmful content they allow, and give people more control over the types of content they want to see.Ofcom is the independent regulator of Online Safety. It will set out steps providers can take to fulfil their safety duties in codes of practice. It has a broad range of powers to assess and enforce providers’ compliance with the framework.Providers’ safety duties are proportionate to factors including the risk of harm to individuals, and the size and capacity of each provider. This makes sure that while safety measures will need to be put in place across the board, we aren’t requiring small services with limited functionality to take the same actions as the largest corporations. Ofcom is required to take users’ rights into account when setting out steps to take. And providers have simultaneous duties to pay particular regard to users’ rights when fulfilling their safety duties.
From today [25 July 2025], any game with user-to-user communication (such as voice or text chat) that's available in the UK will need to follow the law. Broadly, Osborn explains, studios will need moderation tools to remove harmful content, better reporting processes, and measures in place to protect children if a game is accessible to them."That's the bare-bones version of the law," Osborn warns. "The reality is that a lawyer will likely tell you that you've got to do a hell of a lot more to meet the provisions of the 300-page act and the many volumes of guidance put out by Ofcom. And given that the regulator can dish out fines of up to £18m or 10 percent of your global turnover, and in some rare cases bang up a senior exec, it is something that you really need good advice on quickly."He adds: "The only crumb of comfort is that Ofcom is still rolling out the final bits of the act and has said it'll take its time to fully enforce. But with games having historically been a target for moral panics and policymaker madness, you don't want to bet too closely on not being picked up."
![]() |
| A quick summary of video games and the OSA |
However, Osborn states the Act is "far too big for indies who have chat functions to comply with easily"."Back when it was being passed," he says, "the bill was constantly referred to as a 'Christmas tree' because people kept whacking baubles onto it while it took years and years and years to pass."And the result of that is it empowered Big Tech and social media companies, rather than putting a muzzle on them. Yes, there are loads of ways they can be collared now. But because they have big legal teams, great external counsel and policy pros and public affairs agencies lobbying for them, the biggest businesses have been able to pay up for the right advice to adapt their services to meet the rules in advance."He adds: "But for small businesses including indie game developers who have the misfortune to have things like text and voice chat in their games, following all the rules is really hard." Even with the likes of Modulate and k-ID to assist, it remains hard for small businesses to comply in the short and long term, says Osborn.
- October 2023: Online Safety Act becomes law (Royal Assent). Ofcom begins developing codes; companies start preparing compliance plans.
- Jan 2024: New individual offenses (cyberflashing, etc.) come into effect.
- Late 2024: Initial codes of practice (Illegal Content code) laid before Parliament and guidance on illegal content risk assessment published. Ofcom also sets category thresholds via secondary legislation (defining Category 1, 2A, 2B by user numbers).
- March 2025: Illegal content duties fully in force. By 17 March, all in-scope services must have completed illegal content risk assessments and start implementing measures to mitigate those risks. Ofcom gains enforcement powers on illegal content duties.
- January 2025 – July 2025: Focus on children’s safety duties. Ofcom issued guidance on age assurance for pornography and on conducting “children’s access assessments” (to determine if a service is likely accessed by children). By April 2025, services had to assess if their platform is likely used by under-18s. Child protection codes of practice were laid in Parliament in April, and by 24 July 2025, any service deemed likely accessed by kids must have completed a detailed child risk assessment. Summer 2025 marks the point at which the child safety regime is in effect, with requirements like age verification for adult content kicking in.
- Late 2025 – 2026: Ofcom will publish the register of which services fall into Category 1, 2A, 2B (expected in late 2025) and develop further codes for those additional Category 1 duties. By early 2026, we expect new rules on transparency reports and adult user empowerment tools to become operational for the largest platforms. Enforcement activity will ramp up accordingly as all phases of the Act come into play.
Monday, July 28, 2025
The Space Walmart - EVE Online Price Changes in July 2025
![]() |
| Omega time and PLEX prices - 30 June 2025 |
EDLP is a pricing strategy where retailers promise consistently low prices without requiring customers to wait for sales or discounts. This strategy simplifies the shopping experience, as consumers can trust that they are receiving a fair price at all times, eliminating the need for comparison shopping or waiting for promotional events.The significance of EDLP lies in its ability to foster customer loyalty and streamline operations, as retailers do not need to frequently adjust prices or run elaborate marketing campaigns for sales events.
![]() |
| EDLP and the Digital Fairness Act |
I will take the points out of order from the presentation in the dev blog and begin with multiple character training. Used to allow training on more than one character on an account, the prices have gone down between 33% to 56% depending on the quantity purchased.
![]() |
| The price drop for multiple character training |
A benefit to CCP having removed MCT certificates from the market years ago is the company can offer volume discounts without having to worry much about complying with the DFA. The rounding of prices to the nearest whole dollar (or euro) helps with compliance.
![]() |
| PLEX prices in the cash shop |
In contrast, the only change to PLEX prices was to round each package to the nearest dollar. In effect, that raised the price of each package by 1 cent ($0.01). A small change that makes the math easier as a player can buy 20 PLEX for $1. Those who dive deeper into the subject will still want to take the discounted price (in the form of free PLEX) into account, but a price of 5 cents per PLEX makes some of the math later on in this post easier to understand.
![]() |
| The one month subscription package |
- 100,000 Skill Points
- Advanced 'Boost' Cerebral Accelerator
- Basic Glamourex Booster
- 2 Agency Support Drops
At the end of June, we tested bundling longer Omega subscriptions with PLEX. The design is inspired by one of the frequently requested features. The experiment was targeted, but we observed solid conversion and got good feedback, so now we’re scaling it up. New bundles will be available globally for two weeks (not through resellers, though), allowing us to gather more data and reactions.This is how it compares to the existing Omega options:Yes, you read that right — this is not a typo! The prices of new bundles are lower than the old packs, and they also contain PLEX.This marks another step in moving away from discount-chasing and FOMO cycles. We want to reward longer-term commitment with genuine value, and at the same time, ease pressure on the in-game PLEX float and trading. This will make more of it available to players who play for free, or for things like war funding, ship replacements, and, again, fun.
![]() |
| Advanced subscription information |
As was noted in the dev blog, the pricing for multi-month subscription packages is undergoing a two-week trial. What happens in two weeks time is anyone's guess. But I was left with one final question. Is making people purchase PLEX in order to enjoy the Omega benefits of a subscription really the solution to the developers issues with the PLEX economy? Players having PLEX is just one element of the equation. Another is actually caring enough to use it.
Friday, July 25, 2025
Quick Thoughts On Final Fantasy XIV's Upcoming Patch 7.3
Thursday, July 24, 2025
A Second PLEX-Related Sale Pops Up In EVE Online
I woke up Thursday morning to news in EVE Online of another sale involving PLEX that will affect the new global PLEX market. The new sale comes not from the cash shop but the New Eden Store which uses PLEX as its currency.
Ambitious capsuleers,
Now’s your chance to upgrade to Omega for less. Until 31 July, grab 1 month of Omega at 15% off (425 PLEX) or 3 months at 10% off (360 PLEX/month) available for a limited time, only in the New Eden Store.
Of course my first thought was, "Did CCP open the door for a pay for two months of game time, get one month free?" Not quite.
![]() |
| The PLEX sale - 19-26 July 2025 |
In a nice piece of FOMO marketing, between downtime on Thursday and downtime on Saturday players have a chance to save $7 on three months of Omega time by purchasing the 1000 PLEX package on sale for 20% off and then buying the 100 PLEX package for an additional $4.99, leaving an extra 20 PLEX in the player's PLEX wallet. Or if the player already has 80 PLEX on the account, then spending $35.99 results in three months of premium game time.
I find the situation a bit ironic that one of the stated reasons for instituting the global PLEX market is to reduce friction in using PLEX.
PLEX plays a foundational role in this system. But over time, as discussed in a previous blog, its function has drifted. It’s increasingly treated as a long-term investment or speculative asset, rather than a flexible, fluid currency meant to empower player choice. That dynamic distorts pricing, limits access, and creates artificial scarcity that benefits a few at the expense of many.
We’re committed to fixing that, without resorting to harsh measures like inventory taxes, price hikes, or product removals. Instead, we're focused on system-level changes that move us closer to a healthy, fair market equilibrium.
Yet, if sales practices like the current one continue, players will have an incentive to buy PLEX during sales and keep 100-200 PLEX around in case an opportunity like the one open on Thursday and Friday pops up.
![]() |
| The current set of sales began on 19 July |
The global PLEX market does help evaluate the effect of CCP's sales on the market. For this wave, first CCP holds a sale that results in cheap PLEX entering the market. From 18 July to early this morning the number of sell orders on the market increased from 131 orders containing 194, 000 PLEX to 213 orders containing 390,000 PLEX. That looks more like people unable to sell PLEX rather than hoarding the RMT tokens.
Wednesday, July 23, 2025
A Quick Look At The Second Week Of EVE Online's Global PLEX Market
- July 19: price per PLEX drops about 2.5% to ~5.85 million ISK as discounted PLEX floods the market.
- July 20: hits its low near 5.82 million ISK amid peak volume of 1.8 million PLEX.
- July 21: rises to around 5.9 M ISK, indicating sustained supply pressure.
Monday, July 21, 2025
Predicting The Future Of EVE Online's Global PLEX Market
- Uniform utility: Whether a token was earned or bought, it grants the same access—to items, boosts, entry fees, etc.
- Dual accrual paths: Players who invest time can accumulate currency via quests, achievements, or play-to-earn loops, while others may skip the gameplay via direct purchase with real world currency.
- Seamless interchange: Games often allow conversion between earned/purchased tokens at a fixed or dynamic rate, or simply don’t distinguish them at redemption.
- Value opacity: Players can’t easily tell how much “free” play is actually worth. If this seems weird, I think so too. I believe the regulators would like CCP to change the wallet UI to hold how much ISK a player has earned in-game verses that purchased on the market.
- Fairness concerns: If paid tokens speed progression or confer exclusive perks, it risks turning skill-based systems into pay-to-win scenarios—running afoul of “fairness by design” principles.
- Refund complexity: When consumers request refunds, providers struggle to identify which tokens originated from purchases versus gameplay, complicating chargebacks and consumer rights enforcement. This goes back to the split of in-game money mentioned in the first point.
- Financial safeguards: If mixed-pot tokens fuel chance-based mechanics such as Hyper cores or Abyssal Mutaplasmids, they may trigger gambling or e-money regulations in some jurisdictions.
















