Cloud Imperium Cash Shop Sales Hit $45.9 Million In Q2 2025

Cloud Imperium ended June 2025 with strong monthly cash shop sales of $9.2 million as recorded by the CCU Game dashboard. The figure represented a year-over-year revenue increase of 26.0% compared to the $7.3 million in goods sold in June 2024. But for the first time in 2025 June's total did not set a company record for the month, failing to reach the $10.3 million sold in June 2022.

In the three previous years cash shop sales had plateaued, averaging $115.9 million in the years 2022-2024. While not as dramatic, June's sales total still exceeded average sales by 13.0% compared to the previous three Junes.

The last day of June also ended the second quarter of 2025. The company finished with the best second quarter ever with a total of $45.9 million. The total was a 23.9 YoY increase over Q2 2024 and exceeded the 2022-2024 second quarter average by 27.0%. Overall, April through June of 2025 was the third most successful quarter in terms of sales in CIG's 13 year history. The only two quarters topping last quarter were Q4 2023 ($51.5 million) and Q4 2024 ($48.2 million).

The $845.5 million displayed on the Roberts Space Industries funding page at the end of June was not a comprehensive accounting for all of CIG's revenue since the project's Kickstarter in October 2012. Overall, the company has recorded $969.9 million in confirmed revenue (the funding page & the 2023 financial report).

• Sales/Pledges: $845.5 million (through 30 June 2025)
• Other cash shop revenue: $2.3 million (through 31 December 2023)
• Subscriptions: $39.5 million (through 31 December 2023)
• All other sources: $82.6 million (through 31 December 2023)

In addition, the company has received a total of $68.25 million in outside investment. According to the 2023 financial report, $4.8 million of the amount was returned to investors in 2020 and another $1.9 million in 2023. Including the outside investment money, the total amount raised by CIG to create Squadron 42 and Star Citizen is $1.038 billion, or $1.031 billion when excluding the returned funds. An additional $12.6 million in loans issued in March 2025 and due for repayment on 31 December 2027 are not included in the total.

New Accounts - A lot of people put stock into the creation of new accounts. For those people, June brought good news as the 33,763 accounts created in June meant more new accounts were created in the first half of 2025 (265,984) than during the same time period in 2024 (262,541).

Of course, a 1.3% YoY increase in new account creation in the first half of 2025 doesn't really explain a 31.4% YoY increase in sales between the first half of 2025 over the first half of 2024.

The 27.2% YoY increase in account creation in the second quarter of 2025 offset the 29.0% decrease in new user accounts in the first quarter. I do believe the announcement of the ending of the old referral program on 31 March had a hand in the increase in users as participants raced to qualify for rewards before the new program goes into effect on 2 July. The numbers in the third quarter should prove interesting.

What to watch for - Since the leadership shakeup at the end of 2024 Cloud Imperium Games is flying high. Summer is usually a slow time for cash shop sales so will the sales momentum carry over through the next three months? Also, will the spike in new account creation continue with the start of the new referral program? The only negative question is whether the new leadership team will act like the old and increase spending to match the income increase so far. If I'm right the current revenue increase just returns CIG to slight profitability after two years of rather large losses. But will CIG's upcoming actions meet those expectations, or will a spending spree erupt over the summer?