A Second PLEX-Related Sale Pops Up In EVE Online

I woke up Thursday morning to news in EVE Online of another sale involving PLEX that will affect the new global PLEX market. The new sale comes not from the cash shop but the New Eden Store which uses PLEX as its currency.

Ambitious capsuleers,

Now’s your chance to upgrade to Omega for less. Until 31 July, grab 1 month of Omega at 15% off (425 PLEX) or 3 months at 10% off (360 PLEX/month) available for a limited time, only in the New Eden Store.

Of course my first thought was, "Did CCP open the door for a pay for two months of game time, get one month free?" Not quite.

The PLEX sale - 19-26 July 2025

In a nice piece of FOMO marketing, between downtime on Thursday and downtime on Saturday players have a chance to save $7 on three months of Omega time by purchasing the 1000 PLEX package on sale for 20% off and then buying the 100 PLEX package for an additional $4.99, leaving an extra 20 PLEX in the player's PLEX wallet. Or if the player already has 80 PLEX on the account, then spending $35.99 results in three months of premium game time.

I find the situation a bit ironic that one of the stated reasons for instituting the global PLEX market is to reduce friction in using PLEX.

PLEX plays a foundational role in this system. But over time, as discussed in a previous blog, its function has drifted. It’s increasingly treated as a long-term investment or speculative asset, rather than a flexible, fluid currency meant to empower player choice. That dynamic distorts pricing, limits access, and creates artificial scarcity that benefits a few at the expense of many. 

We’re committed to fixing that, without resorting to harsh measures like inventory taxes, price hikes, or product removals. Instead, we're focused on system-level changes that move us closer to a healthy, fair market equilibrium. 

Yet, if sales practices like the current one continue, players will have an incentive to buy PLEX during sales and keep 100-200 PLEX around in case an opportunity like the one open on Thursday and Friday pops up.

The current set of sales began on 19 July

The global PLEX market does help evaluate the effect of CCP's sales on the market. For this wave, first CCP holds a sale that results in cheap PLEX entering the market. From 18 July to early this morning the number of sell orders on the market increased from 131 orders containing 194, 000 PLEX to 213 orders containing 390,000 PLEX. That looks more like people unable to sell PLEX rather than hoarding the RMT tokens.

The new sale that started today will drain PLEX off the market. By how much? That's why I have to keep developing tools. So I can answer questions like that without too much manual effort.