|The prizes for each league|
Thinking about the move, I can see why naming planets is a good prize. Whenever a battle is fought on one of those planets the victors can crow just a bit. Or eat crow if they lose. And the idea of marking an event in-game is not new. Pandemic Legion has a monument marking one of the Alliance Tournament victories in Amamake on the Osoggur gate.
The one thing I wonder about is the reaction of EVE players. I'm sure a lot will complain about DUST "taking over" their game, but with DUST already playing a factor in faction warfare and with long term plans to somehow become involved in the sovereignty system, renaming a couple of planets is small potatoes in the grand scheme of things. Then again, I'm a Minmatar pilot and our home system of Pator already has all the planets named. I can't help but wonder if CCP opened up Pandora's Box and now players will want to name all the planets.