In that time, the most prominent Goon of all is The Mittani, although that's probably because Mr. Vee keeps leaving his Curor in NOL-9M and Goons keep having to invade Delve to get his ship back. Back in 2009 and before, one way to get hired by a game company was to become a prominent games journalist or a well-known guild leader. But, starting in 2010 with his talk at GDC I didn't believe that just working for a game company was The Mittani's end goal.
That belief was reinforced in 2011 with the emergency CSM summit held in the wake of the disastrous launch of Incarna and all the associated issues brought about with the introduction of a cash shop. The Mittani broke into the gaming news again as the chairman of CSM 6 and became, if not already, a media figure. Not bad for a mere player in a game.
Since then, I've watched both the actions of The Mittani and the CFC, er, The Imperium waiting for them to do unique things in the gaming sphere. The launch of TMC in 2012 signaled that, unlike what many believed, The Mittani was not out to destroy EVE. In fact, the existence of TMC now means that The Mittani is now invested in the success of EVE, as the game is the base of his fame as well as the centerpiece of an out-of-game enterprise.
What happened this weekend, with The Imperium launching an invasion into H1Z1, was bound to happen one day. Game companies cannot produce content faster than players can consume it. That's not such a problem for sandbox games, but players still like things like live events. But live events take planning, setup, and resources. CCP, with only one server, usually only has the resources to conduct live events in the EU time zone. Now, imagine trying to conduct live events across multiple shards. No company, not even Blizzard, is going to pull off that trick.
What if a game company can convince a large group to come into a game and hit multiple shards? That solves a problem, doesn't it? But you can't have a group of goody-goodies come in. The purpose is to have the existing community rally against the invading evil. But what group large enough to matter would not mind about having such a reputation? Also, who can a company find to inspire such feelings that would have a community rally against?
The Mittani makes a pretty good bad guy, doesn't he?
Okay, so The Imperium is a natural OPFOR (opposing force) to bring into a sandbox PvP game. Daybreak Games is a natural choice of game developer, as the ties between The Imperium and Daybreak are pretty close, going back to Smed's days flying with the CFC (as part of TEST?). And with H1Z1 still in a paid alpha, not only could the game use a little publicity but some server stress testing as well.
I will say I was surprised at how organized the effort is. Not the player organization displayed on the Twitch stream, that's a given. I'm referring to the item givaways. In addition to the cosmetic item pack, TMC gave away an ASUS ROG G751JL gaming laptop (the drawing conducted by Daybreak). For the TMC Twitch stream, Nvidia donated 5 Nvidia Shield Portables and 12 backpacks to give away to subscribers of the Twitch channel.
What The Imperium brings new to the table isn't a single guild playing multiple games. Many, many guilds have done that for years. The same holds true for establishing communities in multiple MMORPGs. No, what The Imperium brings is a group of players willing to go into games and serve as the opposing force in a live event. I haven't heard of that occurring before. And that is why I play and follow EVE. Fascinating things occur, and I'm interested in how this one turns out.