My Email From CCP About Guardian's Gala YC124

I hopefully have mined enough, because the next live event in EVE Online, Guardian's Gala, appeared Tranquility today and runs through downtime on 22 February. I also received an email today advertising Guardian's Gala. I thought looking at the email might prove interesting. After all, the email should present the highlights the marketing department thinks will attract players to log into EVE, right?

The intro to the email

The first paragraph of the letter led me to write this blog. The third sentence of the letter gives the news that players can get the new compression-related skillbooks before everyone else if they participate in the event. In the article introducing the event, that information doesn't appear until the 6th paragraph.

The button leads players to the news article.

Where to get the good loot

The next section of the letter tells players where to get the best loot. In the case of Guardian's Gala, that is wormhole space, the Phoenix constellation in Fountain and Heaven constellation in Curse. One interesting omission is the lack of inclusion of the increase in PvP drops in wormhole space during the event. According to the patch notes, the PvP drop rate increases from 50% to 90%.

First advertisement

Of course, the marketing department has to hawk virtual goods. I clicked on the link and looked at the two featured bundles. The first is the Double Booster Bundle. For $39.99, players get 2 million skill points, an Expert Cerebral Accelerator, and a Prototype Cerebral Accelerator.

The Double Booster Bundle

The second deal is the Heartsurge Pack. For $19.99, players can get a body resculpt certificate, event-themed fireworks, two suits (male and female), and SKINs for the Daredevil, Vigilant, and Vindicator.

The Heartsurge Pack

Returning to the letter, the substance concludes with a description of the lore associated with the event.

The story behind the event

One thing I initially wondered about was the lack of mention of the daily login rewards.

Be sure to log in during the event to grab up to 55,000 Skill Points for Alpha and 230,000 for Omega clones. On top of this bounty of SP, by logging in each day you’ll be getting a set of free SKINs and boosters. These boosters are unique to the Guardian’s Gala and will offer powerful bonuses such as an increase to your Warp Scrambler range or a reduction in remote rep cycle time! Remember that you can upgrade to Omega at any time during the event to receive any of the rewards you might have missed as an alpha clone.

Thinking about the matter for a few minutes, I guess the marketing department figured players would find out about the login rewards when they logged into the game.

Overall, I found the email informative and helpful in getting a feel for Guardian's Gala before logging into the game. By clicking the links, I can also see potential issues players might complain about. Then again, the issues people might object to are so old at this point, I doubt we'll see any outrage.