The Press Embargo For EVE Frontier's Fanfest Debut Is Over

Before attending EVE Fanfest this year I wrote about how I paid my own way to the event. Then while in Iceland I didn't participate in any of the activities arranged by CCP Games for the games journalists attending the event. Those events included exclusive interviews with development staff, a briefing on the contents of the event before Fanfest began, things like that. The press embargo for EVE Frontier content ended today

What is a press embargo? A press embargo is an agreement between a source and media outlets that restricts the publication of certain information until a specified date and time. It is commonly used in journalism and public relations to allow reporters time to prepare accurate and detailed coverage before an official announcement is made.

Press embargoes are often applied to major product launches, government policy announcements, or scientific discoveries. They help ensure that multiple media outlets release the news simultaneously, maximizing its impact. However, breaking an embargo can result in a loss of trust and restricted access to future information.

By not participating in any of the special briefings I was free to write about the Frontier content at Fanfest. Of course, I had to attend the Frontier presentations to the public themselves. The advantage was I could publish my thoughts on the game without worrying about breaking the press embargo.

I would have written more but a lot of financial news broke. First came the publication of Cloud Imperium Games' financial report for 2023. Then a few days later Pearl Abyss Iceland's 2024 financial filings became available to the public. And, of course, yesterday's Pearl Abyss earnings call for Q1 2025. By the time I finished writing about all of that my effective exclusivity window had closed.

Of course, not knowing the embargo was still in effect left me wondering where was all the coverage? I'm really interested in how the press will cover the project. I'm writing this post before the embargo ended so I don't know. But if anyone wants to know why the dearth of coverage, look to CCP's public relations making a deal with the press.