Of course, as Blizzard-Activision (as the company should be named) depends on World of Warcraft for so much of its profits, television advertising for the MMO giant makes sense. And with the revenue WoW brings in, advertising on television is possible.
But lower cost options are available to game companies, as anyone who has seen the ads for F2P games on gaming sites knows all too well. CCP has gone one step beyond that in looking for new players. The Icelandic company is using Google Ads and its Adsense feature to advertise throughout the blogosphere. And when I mean blogosphere, I don't mean just game sites.
One of the biggest websites in the political blogosphere is Instapundit, a site run by Tennessee law professor Glenn Reynolds. When I visited the site this afternoon, I was greeted with this sight...
|Those gifs look familiar|
|Well, Glenn DOES like capitalism|
I do believe that using Google Ads could have some drawbacks, although I think this juxtaposition I spotted a little later worked out well...
|Not true, carebears are welcome in New Eden|
|Does Markos know he's promoting laissez-faire capitalism?|