But what does the ability of WoW players to purchase game time with in-game gold have to do with new players in EVE and possibly null sec warfare? This:
|Accounts banned for buying illicit ISK on the black market|
Yes, Team Security is aware they have an awareness problem which is why the final portion of the security presentation at Fanfest focused on awareness. But I'm not sure how effective an awareness campaign will work for new players. Gamers are kind of famous for not reading things, which is why CCP is moving away from the walls of text in the new opportunity system they are designing to introduce new players to New Eden.
That's why World of Warcraft moving to a PLEX-style system is so important. Although the majority of WoW players are just WoW players and not MMORPG fans, WoW is still the biggest western MMORPG on the market today. Once the WoW Token circulates in WoW for a few months, then players who then choose to try EVE will have a greater grasp on the concept. Even better, because the mechanics surrounding the use of the WoW Token are more restrictive than around PLEX, those new players' first instincts will lead them to the account management page to purchase PLEX from CCP and not to go searching out some shady website offering a steep discount.
In effect, the WoW Token will help in new player awareness of the option of buying ISK through the use of PLEX. Sure, in an indirect way, but then again, EVE has always had a reliance on the butterfly effect.