At a time when games like World of Warcraft and EVE Online are losing players, one game is experiencing an insane increase in business. Square Enix even had to suspend sales of Final Fantasy XIV in North America over the weekend. While composing this post, none of the European servers was allowing the creation of new characters.
|Server status for Europe at 1930UTC on 13 July 2021|
Square Enix has done a lot to promote the game. On 14 May, the Endwalker expansion was announced at Fanfest. On 25 May, the Playstation 5 version of FFXIV launched. The game is cross-platform, which means an increase of console players also affects the login queues of PC players. That news coincided with a 60% off sale on both Shadowbringers and the Complete Edition from 25 May to 9 June. Square Enix repeated the 60% off sale during the Steam Summer Sale held from 24 June to 8 July.